Bad Bitch Music Festival was my thesis project while attending Portland State University, I created a set of deliverables for a music festival concept. When looking through different line-ups for festivals year after year, it came to my attention that women are rarely the headlining acts or even in the top couple lines of festival line-ups, and when they are it is a sparse amount. With this in mind, I came up with the idea to have a female only line-up with the headlining acts being very well known to help draw a crowd and give a platform to lesser known female artists to be recognized for their talents. Festivals are a great place to gain fans and a following. hen choosing my line-up, I thought about what female artists I love and listen to most often, because I am creating a festival that I would want to attend, and also considering artists that are very popular in current pop culture. I used Spotify’s year in review and Billboard’s year end review to learn what female artists were very successful over 2018, and created a list of them mixed with the artists that I listen to. To choose the lesser known artists, I asked my friend Brendan for some assistance because he is a concert nerd, and also remembered singers I had seen throughout the last couple years that were openers for concerts I attended. Some common themes I found in many of the artists’ songs were independence and femininity, and the literal term “bitch and even “bad bitch” in multiple songs. When listening to them, and putting together a compilation of images of all of the artists, The name “Bad Bitch” seemed the most fitting. The design aesthetic came from common themes in the music as well. Many of these artists reference smoking, lighting up, and burning things down, so I got the idea to burn paper and scan it in and see what I could do with it. I wanted to keep the designs edgy and gritty like the artists that I chose to include in the line-up.
AWOLNATION album package design created at PSU. For this album design, I first listened to AWOLNATION’s album “Run” about 100 times (exaggeration) to really get a visual idea of how the music sounds. They’re a rockband, but they tend to have a lot of electronic type sounds as well, so I came up with using a glitch aesthetic for the design. They referenced space and the moon a lot with this album, so I started with an image of the moon and then created my designs in photoshop. To go along with the album design, I created a promo video to advertise the new album.
An on-going series of end tags for MTV made at PSU. I researched the MTV brand, and took note of their use of colors and patterns, specifically the “older” MTV style. To begin the motion graphic I started with creating style frames and then used Adobe After Effects to create the motion. I chose songs that are popular to teen audiences to go with the MTV brand of always being up-to-date in pop culture.
This magazine was created at PSU. I wanted to create a magazine that focuses on young women in pop music. I feel like they are very under-represented in main stream music and media, so I thought creating a magazine specifically dedicated to them would be a great way to educate people on their talent. Each issue would focus on one specific young woman in pop music, and show them on tour, talk about their albums, etc. The dimensions are 10” x 12'“ with a simple, clean design so the focus can be on the photography because I feel as though the photos really capture the feelings of the artist. Photos used in this project are by Jake Chamseddine.
Essay + book created at PSU. I have always had an interest in the punk rock aesthetics and just generally going against the status quo. So when coming up with a concept for this project I thought to do some research on the history of punk typography and who were the people behind these designs. For the aesthetic of the book, I wanted to pay homage to the real punk designs by making my own collage for the cover. For the inside spreads I used different shapes that mimicked the cut out paper look, and helvetica for the type because I wanted to use a basic typeface that matched the look of the text in fan-made zines and other punk designs.