Bad Bitch Music Festival was my thesis project while attending Portland State University, I created a set of deliverables for a music festival concept. When looking through different line-ups for festivals year after year, it came to my attention that women are rarely the headlining acts or even in the top couple lines of festival line-ups, and when they are it is a sparse amount. With this in mind, I came up with the idea to have a female only line-up with the headlining acts being very well known to help draw a crowd and give a platform to lesser known female artists to be recognized for their talents. Festivals are a great place to gain fans and a following. hen choosing my line-up, I thought about what female artists I love and listen to most often, because I am creating a festival that I would want to attend, and also considering artists that are very popular in current pop culture. I used Spotify’s year in review and Billboard’s year end review to learn what female artists were very successful over 2018, and created a list of them mixed with the artists that I listen to. To choose the lesser known artists, I asked my friend Brendan for some assistance because he is a concert nerd, and also remembered singers I had seen throughout the last couple years that were openers for concerts I attended. Some common themes I found in many of the artists’ songs were independence and femininity, and the literal term “bitch and even “bad bitch” in multiple songs. When listening to them, and putting together a compilation of images of all of the artists, The name “Bad Bitch” seemed the most fitting. The design aesthetic came from common themes in the music as well. Many of these artists reference smoking, lighting up, and burning things down, so I got the idea to burn paper and scan it in and see what I could do with it. I wanted to keep the designs edgy and gritty like the artists that I chose to include in the line-up.